HQ — the engine room
Shanghai, CN
Global headquarters. Sourcing, QC laboratory, manufacturer management. Where most of the week happens.
31.23° N · 121.47° E
our story, in short —
A bridge between two systems that can't quite understand each other.
GoFair started in 2014 as a one-desk operation, helping a handful of African importers get paid, quality-checked goods out of China. Ten years later the desk is three offices and the handful is dozens — but the core job is the same.
10+
years on the ground in China
where we are
→
Three hubs, one corridor.
the gateway
Lagos, NG
West African operations. Logistics coordination, local currency settlement, final-mile liaison.
6.52° N · 3.38° E
front door to EU/UK
London, UK
UK & European liaison. Port handling, customs architecture, regulatory compliance for western markets.
51.50° N · 0.12° W
how we work —
The integrity of execution.
Our culture is built on transparency. We operate as your advocate in the manufacturer's office — you see the supplier list, the invoices, the inspection reports. What was promised is what's delivered.
01.
Rigorous execution
Disciplined oversight across every shipment. No improvising your money away.
02.
Multi-language operation
Mandarin and English. Nothing gets lost in translation when it matters.
03.
You, in the room
You see the supplier list, invoices, and inspection reports. We stake our name on it.
Team meeting — Q2 planning.
Still arguing who's the kindest to clients.
Still arguing who's the kindest to clients.
a quick history →
Ten years, one mission.
-
2014
One desk, Shanghai
GoFair starts as a single sourcing desk, helping a handful of African importers source quality-checked goods.
-
2018
Lagos hub opens
Local currency settlement and last-mile coordination for West African corridors.
-
2021
Logistics integration
Air, sea, and rail brought in-house. End-to-end tracking ledger replaces carrier screenshots.
-
2024
London office
EU & UK liaison, port handling, and western regulatory compliance.
-
2026
Global reach
Today: three hubs, dozens of long-term clients, and the same job we started with — making trade predictable.
the people doing the walking ↑
work with us →
Ten years of getting it right.
Let's add yours to the list. One brief, one named lead, one corridor — handled.