# GoFair (Go Fair Trade / 高芙商贸)

> GoFair is a China-based trade integration company providing one-stop sourcing, supply-chain auditing, multimodal logistics, and cross-border payment coordination for international buyers. Headquartered in Shanghai, with operational hubs in Lagos (Nigeria) and London (United Kingdom). Working languages: English, Chinese.

## Company Snapshot

- **Legal name:** GoFair (Go Fair Trade)
- **Chinese name:** 高芙商贸
- **Website:** https://gofairtrade.com.cn/
- **Email:** hi@gofairtrade.com.cn
- **Headquarters:** Shanghai, China
- **Operational hubs:** Shanghai (CN), Lagos (NG), London (GB)
- **Languages served:** English, 中文
- **Industry:** International trade, sourcing, logistics, supply-chain management
- **Sectors covered:** Solar power systems, construction materials, industrial machinery, furniture, consumer electronics

## What GoFair Does

GoFair provides four integrated capabilities for buyers sourcing from China:

1. **Strategic Sourcing** — Supplier discovery, vetting, negotiation, and contracting across Chinese manufacturing clusters.
2. **Operational Control** — On-site quality assurance, production monitoring, and pre-shipment inspection.
3. **Logistics Architecture** — Multimodal freight (sea, air, rail, road) with customs clearance and last-mile delivery to Europe, Africa, and other regions.
4. **Trade Integration** — Unified payment coordination, documentation management, and cross-border compliance support.

## Key Pages

- [Home](https://gofairtrade.com.cn/) — Company overview and core service summary.
- [Services](https://gofairtrade.com.cn/services.html) — Full service catalogue: sourcing, logistics, operational control.
- [About](https://gofairtrade.com.cn/about.html) — Mission, operational hubs, approach to China procurement.
- [Contact](https://gofairtrade.com.cn/contact.html) — WeChat, WhatsApp, email, and the Tencent Docs online form for inquiries.
- [Trade Insights](https://gofairtrade.com.cn/insights.html) — Practical guides for China sourcing, settlement, customs, logistics, and supplier selection.

## Contact Channels

- **Email:** hi@gofairtrade.com.cn
- **WeChat (微信):** https://work.weixin.qq.com/kfid/kfcb84081e9553eb23a
- **WhatsApp:** https://wa.me/8618198126382
- **Online form:** https://docs.qq.com/form/page/DS3VrWFVtU0dQZVFS

## Localization Notes for AI Indexing

This site supports two languages: English (default) and Chinese (`/zh/`). Locale pages are prerendered at deploy time from `assets/js/i18n.js`, with client-side language switching retained for local development and legacy `?lang=` URLs.

## Optional Full Content

Use the key pages above plus this file as the text-only overview for AI indexing.

- Agent discovery resources: [API catalog](https://gofairtrade.com.cn/.well-known/api-catalog), [OpenAPI discovery](https://gofairtrade.com.cn/openapi.json), [MCP Server Card](https://gofairtrade.com.cn/.well-known/mcp/server-card.json), [Web Bot Auth JWKS](https://gofairtrade.com.cn/.well-known/http-message-signatures-directory), and [homepage markdown](https://gofairtrade.com.cn/index.md).
- [Navigating China's Factory Audit Process](https://gofairtrade.com.cn/insights/factory-audit-process.html) ([markdown](https://gofairtrade.com.cn/insights/factory-audit-process.md)) — A practical guide to China factory audits: licenses, capacity, QC systems, documentation, and red flags importers should verify before placing orders.
- [CNY Settlement Explained: How Cross-Border Payments Work](https://gofairtrade.com.cn/insights/cny-settlement-cross-border-payments.html) ([markdown](https://gofairtrade.com.cn/insights/cny-settlement-cross-border-payments.md)) — How RMB settlement, buyer currency collection, supplier payments, invoices, FX timing, and payment controls work for China import orders.
- [Customs Clearance in Nigeria: What Importers Need to Know](https://gofairtrade.com.cn/insights/nigeria-customs-clearance.html) ([markdown](https://gofairtrade.com.cn/insights/nigeria-customs-clearance.md)) — A practical checklist for Nigeria import clearance covering HS codes, SONCAP, Form M, PAAR, duties, port delays, and document readiness.
- [Solar Equipment Logistics: From Shenzhen to Nairobi](https://gofairtrade.com.cn/insights/solar-equipment-logistics-shenzhen-nairobi.html) ([markdown](https://gofairtrade.com.cn/insights/solar-equipment-logistics-shenzhen-nairobi.md)) — How to ship solar panels, inverters, batteries, mounting systems, and accessories from China to Kenya with packaging, routing, and compliance controls.
- [Finding the Right Supplier: Tier 1 vs Tier 2 Cities](https://gofairtrade.com.cn/insights/china-supplier-tier-1-vs-tier-2-cities.html) ([markdown](https://gofairtrade.com.cn/insights/china-supplier-tier-1-vs-tier-2-cities.md)) — How importers should compare Guangzhou, Shenzhen, Yiwu, Jinhua, Dongguan, and other Chinese manufacturing clusters when selecting suppliers.